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Portfolio - Urban Penguins

{ Research // Planning // Concept Development  // Design }

Penguin Front

The Design Challenge

Using typography, design an interpretive ‘map’ of a discrete part of Sydney.  The final outcome of the ‘Bastard metropolis’ will consist of a 20 double-sided cards.

The Design Solution

Little known to many Sydney siders, Manly is home to the only breeding population of little penguins on mainland New South Wales. Over the past fifty years the colony has fought to survive in the urban landscape of Manly. Since the 1950s the population has declined from over five hundred penguins to just one hundred.

Penguins - Diving Depth

Penguins - Swimming Speed

Penguins - Threats to their existance

Penguins - Swimming Areas

Penguins - Parental Duties

Penguins - Their Diet

Penguins - Commercial Fishing

Penguins - Nutritional Requirements

Penguins - Habitat

Penguins - Nesting Materials

Penguins - Nesting Places

Penguins - Nesting Habits

Penguins - The last breeding colony in NSW

Penguins - Moulting

Penguins - Obstacles

Penguins - Breeding Habits

Penguins - Critical Habitat

Penguins - Facts

Penguins - Dangers in the water

Penguins - Manly statistics

PROJECT
Urban Penguins

MEDIA
20 Double-Sided Cards (200mm x 150mm)

ROLE
Research // Design


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