{ Website Development // Business Catalyst Implementation // Email Marketing // Google Analytics // CMS Setup }
Whilst working at a design studio in South Sydney we were approached by a new online startup business who wanted a new brand and website for their organic skincare product line. The brand and website were designed by a close-knit design team, who I worked closely with to develop the e-commerce website with pixel perfect accuracy across all browsers.
This project had a range special requirements that needed to be satisfied. As the lead web developer I selected the powerful Adobe Business Catalyst Online Business system as I knew it would comfortably fulfill all requirements.
requirements included:
- E-commerce solution for use with Paypal, and also allow the client to update products as required.
- Customer relationship database (CRM) that would record all customer interactions with the website – including sales, inquiries and subscriptions. Adobe Business Catalyst also allowed us to offer the client instant notification of these interactions via SMS and email.
- In-built email marketing system that would make use of the customer database built by the system. The email marketing needed to be based on a template designed and developed by us, but allowed the client to send their own campaigns.
- Content Management System (CMS).
- Easily updatable Frequently Ask Questions (FAQ) content.
- Website search facility.
- Google Analytics set up and tutorial.
PROJECT
Planet Eve Organics Web Development
MEDIA
CMS + Website based on Business Catalyst platform
ROLE
Technical advisor; Development
Hi. I find Business Catalyst good for the backend features and saving on development time, however, I find the frontend tools for the client to use to update their website are VERY hard to use for a person with general office skills.