{ Concept Development // Logo Design // Tag line creation}

In order for the CliqueFit logo design to communicate effectively it needed to demonstrate a number of themes to ensure it is telling the correct story to the selected targeted market. Using a carefully considered balance of themes, the logo concepts presented to the client reflected fitness, community, professionalism and motivation along with fun and ethics to connect with the potential clients of CliqueFit.

concept 1 – selected

At a glance Concept 1 represents the community working towards the similar goal of happiness, healthiness and well being, but as you look deeper you can see the individual cliques working together in their own individual way. The bright colours provide energy and a motivating vibrance, whilst the typeface reflects the sporty, athletic side of CliqueFit. Once again the clean design expresses the professionalism and ethical motivations behind the CliqueFit model.

concept 2

This concept is fun and full of energy to encourage potential and current CliqueFit clients to embrace the concept behind the business. The linking rings convey the idea of working together, whilst the similarity of these rings to hoola hoops introduces fun and friends as a major part of the CliqueFit brand.

The organic shapes are friendly and inviting, and thus they are motivating and encouraging. Modern, simple shapes ensure the logo conveys a professional and ethical aim.

concept 3

This concept is designed to encourage, excite and motivate people to get involved with CliqueFit. The idea of community is conveyed through the use of the ‘Q’ circling the ‘cliques’ of people who are all actively moving together towards the same goal. ‘Clique’ and ‘Fit’ have been conjoined to form one word which emphasizes the idea of community and working together. Movement and progress are shown through the use of italics in the ‘fit’ and the tag line.

PROJECT
CliqueFit logo design

MEDIA
Branding for online and offline communication

ROLE
Design